In this web-centric world, Google is the first port of call for most people. We go there when we want to find a new hairdresser, doctor or brand of washing-up liquid for our sensitive hands. Why would finding a piano teacher be any different?

Since your internet presence is the cornerstone of your studio brand and marketing, you want to make the best impression you can online.
The good news is that there are only a few key rules of a great website that are really very simple to follow – and they have nothing to do with code or anything remotely “techie”.
This article was originally published in May 2018. It was updated and re-released in January 2025.
Studio Website Rule 1: White Space
If you haven’t heard that term before it might sound a bit mysterious.
But it’s actually exactly what it sounds like.
White space is the empty space on your page. And on a website, we create white space using two very fancy tools:
- The return/enter key
- Bullet points (like these!)
Take a moment to look through the article you’re reading right now, without reading it. Just look at the shape of the words and paragraphs.
It’s not something you will have consciously noticed before but there’s a lot of white space.
And I keep starting new paragraphs.
Like this one.
If you handed in an essay or paper in school that looked like this…well, let’s just say you wouldn’t.
But this is how writing works best on the internet. Short punchy sentences and paragraphs, bullet points and white space all help people concentrate a little better on reading when Facebook is pinging away and emails are flooding in.

Start paying attention to white space on websites you visit. You’ll notice that those without it feel claustrophobic, academic and look like hard work.
You do not want your piano studio website to look like hard work. So hit that return key liberally as you write your website content!
You can find more great marketing ideas on the Colourful Keys Studio Business Hub Page. Check it out today!
Studio Website Rule 2: Simple Language
Using simple language goes hand in hand with adding white space to your writing. If you’re going to write short sentences and use bullet points, your writing is not going to be formal. All the writing on your piano studio website should be friendly and completely and utterly free of jargon.
Remember, your reader is not a college professor of harmony and counterpoint. They are an average person, quite possibly with no music education at all – and you want them to feel welcome.
ChatGPT isn’t gonna do the trick.
Write clearly and concisely at all times. Use words that anyone can understand, and always read it back with piano-parent goggles on.
Studio Website Rule 3: Great Images
Let’s get one thing straight: Using great images does not mean using stock images.
I repeat, stock images are NOT the best choice for your piano studio website.
Prospective piano parents want to be able to imagine their own child taking lessons with you. What will that feel like? Will their child have a fun and enriching experience in your studio?

It’s easier for them to be sure that the answers to those questions are “yes and yes” if they see kids just like their child having fun in their lessons.
Every page on your website should feature a smiling child playing in a recital, giggling through a group lesson or proudly holding up a certificate.
Every. Single. Page.
Studio Website Rule 4: Natural Keywords
You may have heard of “keywords” when it comes to search engine optimisation (i.e. getting your website to show up in search results). Put simply, a keyword is something people might search for (e.g. “piano lessons in Dublin” or “fun music classes”).
Make yourself a simple list of these types of phrases and you’ll be off to a great start – you can now start adding these to your website.
But wait!
This is where the natural part comes in. The way you add a keyword to your website should be as part of a normal, human sentence.
- Do NOT just throw it on your website a bunch of times willy-nilly, no matter what anyone tells you.
- Do NOT add the keyword to the “alt description” of every single image, unless that keyword is actually illustrated in the image. (If you’ve no idea what an “alt description” is, don’t even worry about this one.)
In other words, the people visiting your piano studio website are your first priority. Just use the keywords when you can, but never at the expense of how a visitor would interact with your content.
For example: I provide high quality piano lessons in Dublin. My piano lessons in Dublin are the best around!

That just looks super weird. I mean, who would write that?
If a sentence makes you do a double-take or feel a bit icky, lose the keyword and go back to writing like a human. 🙂
Studio Website Rule 5: Professional Domain Name
If you’re just getting started with your piano studio website and you have to ditch one of the rules on this list, it would be this one. (I’d really prefer you didn’t though.)
Why might you ditch this rule? What does it even mean?
Well, when you sign up to some free or low-cost web hosting, they might give you a free “subdomain”. Something like “colourfulkeys.siteground.com”.
This would be ok to get started, but it’s much more professional to have your your own domain name, like “colourfulkeys.ie”. Domain names are not expensive, and it looks a lot more official to have “yourpianostudio.com” as your website address.
Studio Website Rule 6: Clear Calls to Action
This is, in my opinion, the most important rule for a great piano studio website. A call to action is where you tell people what to do.
You can do this best with buttons and links that say things like:
- Call today!
- Click here to book a consultation lesson
- Find out more
- Add your details to our waiting list
You should pick one main action for your entire website – one thing you want visitors to do. Once you know what that action is, call them to it!
When someone lands on your site, the CTA should be the first thing that catches a visitor’s eye. It should be unambiguous and direct. So make sure you have that one call to action clearly visible on every page of your site. (There might even be pages where you have more than one CTA.)
Do any of these rules surprise you?
Are all these things already in place on your website, or are there some you think you need to work on? Share your thoughts in the comments below or in the Vibrant Music Studio Teachers group on Facebook.
Thanks for all this helpful info; I’ve been wanting to have a website. What do I use to create it or how do I find a responsible party to create it? Thanks so much for all your help.
What I recommend is creating a self-hosted WordPress website. It’s not as hard as it sounds and you can find lots of great tutorials online for how to do it. 🙂
But if you don’t want to do it yourself I can recommend Janna at studiorocketwebdesign.com – she’s a teacher as well so she knows what we need!
I have my website through Better Practice App because it is not very expensive to add it to the monthly fee I already pay for the BPA. They told me, and it seems to be true, that the most important positioning and largest font must be my location. I don’t like the way it reads and looks, but my name does come up first on web searches for “piano teacher near me.”
I am re-working the other elements you mention and hope for a more welcoming look. Don’t look at it yet!